Johnny FarrHey, I’m Johnny.
I’m a product design leader who loves shaping what comes next, connecting people around a shared vision, and helping teams do their best work.
Currently leading design at FreshBooks.
Find the right problem. Make the path clearer.
Build judgment, confidence, and ownership.
Stay close to the details that make a difference.
From the first invoice to money in the bank, I focus on making each step feel more intuitive.
Creating that first invoice can be a frustrating hurdle. I turned customer research into an AI-powered concept that makes getting started a whole lot easier.
Research → Prototype → Controlled experiment
We made payment options easier to discover, improved the checkout experience through experimentation, and built a flexible foundation for new ways to pay.
+41% BNPL transactions · +29% BNPL payment volume
Small businesses shouldn't have to jump between products to manage their money. I helped shape how lending and Bill Pay fit into the workflows they already use.
Embedded lending strategy · Bill Pay experience
Illustrative wireframes. Full case studies are being updated — get in touch for a deeper look ↗︎
I build the teams, environments, and practices that help good design happen consistently. Clear direction. Honest critique. A close connection to customers.
I coach designers to make decisions, develop their judgment, and take meaningful ownership.
I establish research and design practices that bring customer insight into everyday product decisions.
I connect systems, guide key decisions, and get hands-on when it helps the team move the craft forward.
I turn messy problems into useful products, but what really drives me is curiosity. I love figuring out what makes people tick, how teams can work better together, and how to turn an ambitious idea into something real.
That builder’s instinct follows me outside of work. Lately, I’ve been exploring industrial design, architecture, and 3D printing. There’s usually , in the background, and a or building into a little piece of software.
When I’m not making something, you’ll probably find me discovering a , , or hanging out with my very large .