The Kobe System: Confuse. Laugh. Win.

I couldn’t help but laugh at these commercials from Nike and the new Kobe b-ball shoe. With an obvious intent to go viral, these videos are targeting younger consumers, basketball fans, with tons of pop culture reference. Kanye’s sincerity to his true-to-life persona gets me every time too.

Wieden + Kennedy was able to give a buzz to a product in a saturated category that isn’t buzzing anymore. Star-sponsored basketball shoes are a dime a dozen, and this product stands out with its creative advertising concept.

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