The 5 Essential Ingredients in Movement Marketing

Do you have an online business, but it hasn’t taken off like you had hoped? You see plenty of online businesses thriving, but you have yet to figure out how they did it. Well now you can be another success story with movement marketing. Read on to discover the 5 essential ingredients of this effective marketing strategy.
What’s Your Idea?

To create a movement, you need to have a simple idea that your business can grow upon. You need to figure out what your purpose is before you can start marketing.

Once you can answer the following two questions, you can move on to the next step.

1)    What are you passionate about in life?

2)    What can you be and do your best at?

If you can answer these two questions, then you have your idea and you can move forward in the process.

Find People to Care about Your Idea

The next step is to find people who are just as passionate as you are about your idea (product or service). You need to figure out what moves people, and how they can associate and identify with your idea. The more people who care about your idea, the better off you are to become a success.

Starting the Movement

To be able to start the movement, you need to identify the type of person who likes your idea. You need them to join your movement. If you do not have any followers, you will have a difficult time becoming successful in marketing your business.

You need to find consumers who are interested in your product. The more active the consumer, the better off your business will be. You’ll want to find consumers to blog about the product you are advertising, and the more they talk about it, the greater the following your business will have.

Ignite Your Brand

If you don’t give consumers a reason to talk about your product, you are dead in the water without a paddle. Create interesting and catchy marketing and advertising that customers will talk about.  Give out reasons for people to talk about your brand. If they don’t have a reason, they won’t talk about your product.

Measurement Tools

Lastly, you need to use marketing measurement tools to figure out if your marketing strategies are igniting a movement. You can use Twitter to figure out what new product everyone is talking about. You also need to use search engine optimization strategies to figure out popular keywords in your industry that everyone is searching for, and then make sure you target them effectively in your website.

Now you know how to use these five ingredients to become a success in movement marketing.

via HowWhoWhen


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