True Roots Healthcare

Website Design & Branding

I was tapped to create an entirely new brand and online presence for a new holistic clinic in Uxbridge, ON. Once the clinic owner and I started talking, it was clear that we didn’t just need search engine optimization, but we needed an entirely new brand to relate to this young, affluent community.

My Role:

I handled all branding and digital marketing duties. From creating a new logo, physical stationery, an all-new website, and SEO that propelled this client to the top of her industry.

SEO Results:

#1 listing for Google Maps 3-Pack for top 7 competitive keywords
#1 organic listing for top 5 competitive keywords

Site Analytics:

1:27 minutes per session
1.73 pages per session
27% goal conversion

Client Testimonial:

Johnny went above and beyond my expectations! I was looking for help with SEO and ended up with a beautiful and responsive website. They included all of my requests and content, with a little extra creativity that I didn’t have.

BEST NEWS: I got 4 new patients in the first week from Google! I am dominating Google now when you search ‘Uxbridge Naturopathic Doctor” or any of my other services!!!

I would definitely recommend [Johnny] to redo your website – fast, easy to work with, and professional. Thanks Johnny!

Home Page

True Roots wanted a new brand that was inviting, professional, yet did not feel overly medical.


After we honed the strategy, we started the creative process to bring the brand to life.


True Roots focuses on scientific-based natural medicine, but being a modern clinic they wanted to stay away from the green tones that usually dominate the natural space. We decided on a combination of teals and turquoises to take True Roots in a new direction, not only in their city, but for natural medicine as a whole.


We had several revisions, but eventually landed on a logo that professionally portrayed natural healthcare without being cliché.


We then matched the logo and digital presence with their analog counterparts.