Johnny FarrHey, I'm Johnny.
I'm a product design leader who loves untangling messy problems, shaping product direction, and bringing out the best in people.
Currently doing that at FreshBooks.
Find the right problem. Make the path clearer.
Build judgment, confidence, and ownership.
Stay close to the details that make a difference.
From that first invoice to getting paid, I look for the moments that should feel simpler.
Creating that first invoice can be a frustrating hurdle. I turned customer research into an AI-powered concept that makes getting started a whole lot easier.
Research → Prototype → Controlled experiment
We made payment options easier to discover, improved the checkout experience through experimentation, and built a flexible foundation for new ways to pay.
+41% BNPL transactions · +29% BNPL payment volume
Small businesses shouldn't have to jump between products to manage their money. I helped shape how lending and Bill Pay fit into the workflows they already use.
Embedded lending strategy · Bill Pay experience
Illustrative wireframes. Full case studies are being updated — get in touch for a deeper look ↗
I build the teams, environments, and practices that help good design happen consistently. Clear direction. Honest critique. A close connection to customers.
I coach designers to make decisions, develop their judgment, and take meaningful ownership.
I establish research and design practices that bring customer insight into everyday product decisions.
I connect systems, guide key decisions, and get hands-on when it helps the team move the craft forward.
I turn messy problems into useful products, from invoicing with AI to the ways businesses pay, get paid, and manage cash flow.
That same builder’s instinct shapes how I lead: giving designers room to make decisions, sharpening the work through close partnership, and making customer research part of how the product team builds.
Away from the screen, there's usually , a new to discover in Toronto, or a walk with , my very large dog teddy bear. And when I can, .