I lead design across financial services and AI at FreshBooks. Connecting product thinking, customer insight, and the craft of making useful things.
↓Find the right problem. Make the path clearer.
Build judgment, confidence, and ownership.
Stay close to the details that make a difference.
Making complex products simpler for businesses and the people who run them.
Exploring how AI can make creating an invoice feel less like paperwork and more like a natural part of getting work done.
An extensible checkout experience, refined through experimentation and designed to support new payment providers.
Shaping connected experiences across Bill Pay, Lending, and financial onboarding for small businesses.
Illustrative wireframes. Full case studies are being updated — get in touch for a deeper look ↗
I build the teams, environments, and practices that help good design happen consistently. Clear direction. Honest critique. A close connection to customers.
I coach designers to make decisions, develop their judgment, and take meaningful ownership.
I establish research and design practices that bring customer insight into everyday product decisions.
I connect systems, guide key decisions, and get hands-on when it helps the team move the craft forward.
I like turning an idea into something people can actually use. A product, a team, a better way of working. I care about the craft, the customers it serves, and the people doing the work.
Away from the screen, there's usually music on, a new corner of Toronto to explore, or a walk with Zoe, my very large dog.