Product judgment & craft
A checkout built to grow
An extensible payment pattern, refined through experimentation and built to support new providers.
+41% BNPL transactions · +29% BNPL payment volume
Product Design Leader · Fintech, Platforms & AI
Making complex products simpler, and the teams behind them stronger.
At FreshBooks, I lead design across financial services and AI, shaping product strategy, developing designers, and bringing new products to market.
My approach combines business thinking, customer insight, and hands-on craft to create experiences that work for people and deliver results for businesses.
01
Shape direction
StrategyBusiness impact
Bringing design into product and business decisions.
02
Grow people
DesignersLeaders
Building judgment, ownership, and independence.
03
Elevate the work
ComplexityClarity
Connecting systems into coherent experiences.
Product strategy, leadership & craft
FreshBooks / Financial services & AISelected work
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Strategy & execution at scale
Transforming a payments platform
Navigating migration, merchant onboarding, and compliance across a complex platform transition.
Product strategy & 0 to 1
Connecting financial services
Shaping partner decisions and product foundations across Bill Pay, Lending, and financial onboarding.
Great work starts with the conditions around it
I believe great design leadership is about creating the conditions for people to do their best work: clear direction, meaningful ownership, and room to develop sound judgment.
Grow ownership
Coaching designers to lead decisions and own their product areas, with clear direction and room to develop judgment.
Build shared practices
Making customer research a consistent part of how teams work, so insight shapes decisions throughout product development.
Stay close to quality
Guiding quality through critique, important design decisions, and selective hands-on involvement.